1 Auto Co.

Client: 1 Auto Co.

Project Type: Business Website

Project Role: UX Designer + Consultant + UI Coordinator

The purpose of this project is to design a brand new business website that allows buyers to purchase new cars and pre-owned cars.

As a UX Designer, Consultant and UI Coordinator, my role is to design the website based on the requirements provided and to coordinate with in-house UI designer for the website color scheme.

I am responsible for arranging website information architecture, completing low-fidelity mockups design, consolidating feedback from the client and coordinating with in-house designer for website color scheme and high-fidelity mockups.

0. Home

1. Car Listing

6-5. Terms

0. Home

1/18

The website is not very difficult but when comes to search or filtering, it may require some knowledge of owning a car since people are very picky when comes to personal belongings.

Hence, I went to talk to some of my friends who own a car to get their feedback and opinion when comes to getting a new car and what they will look out for.

With the feedback that I gathered, I then added 6 main filter on the Car Search page and also tags for each car item.

Tag is used to help user to have an immediate glance of the car conditions before going into details. For Asian, they are more particular about the condition of the car (eg. had an accident before). Since the client's clients were mostly from Singapore and Malaysia, it would be more useful for any buyer who searching for a car and to make their decision before purchasing it.

The final design can be viewed on their website.

Through this project, I learnt about what car owners and/or enthusiatists look out for when looking for a new car through the conversation that I had with my friends. In addition, I learnt that different users have different perspective when searching for a 2nd hand car.